My Grief Coach team; The ones here with me, and the one whose funeral inspired me.

Grief Support Grief Grief Coach Entrepreneurship Founder

The idea for Grief Coach came to me on my flight home from a friend's funeral in 2015.

Gord and Barry at Gord's wedding
Gordon and Barry at Gordon's wedding

Gordon & I had been friends since were teenagers. I was flattered to have been asked to speak at his funeral, but I was also nervous, because Gordon was the best friend (and second cousin) of my husband, who had died by suicide over a decade earlier. So I knew there would be lots of people at Gordon's funeral who I hadn't seen for a long, long time.

As I took my seat at the funeral, the woman next to me in my pew immediately asked how I knew Gordon. When I told her my name, her face collapsed. “Are you Barry’s widow?” she asked. She was visibly shaken. “I’m so sorry I didn’t reach out back then, Emma, I’ve been wondering about you all this time. How are you? Did you re-marry? I don’t know why we didn’t call you,” she explained. She was ashamed and apologetic. Over the next two days, I had dozens of similar conversations and heard an outpouring of regret and embarrassment.

On my flight home from the funeral, I reflected on what had been an emotional, but also eye-opening, weekend. I thought about the fear and discomfort that had kept people from reaching out. I thought about the pain that their distance had caused me — but also the pain that their distance had caused them. For over a decade, people I cared very much about had been carrying around guilt and shame.

It all seemed so unnecessary. I knew we could do better.

So I started brainstorming about how I could help. At that point in my career I’d spent over 20 years developing online and mobile communities to drive change. I’d created mobile platforms to engage young voters, as well as one of North America’s first online crisis intervention chat lines. I’d seen technology be effective in those areas, and was sure it could also support people through their grief.

I'm so proud of my Grief Coach team, and of the affordable, accessible grief support platform we've built together. I like to think of Gordon as a member of that team too. If he hadn’t asked me to deliver his eulogy, I would always have believed that people blamed me for my husband’s death or simply forgot about me after he died. Instead I learned that they loved me, and that it was their fear and uncertainty that kept them away.

And now, every evening as I look over the personalized text messages we have queued up to send our subscribers the next day, I feel deeply grateful to be doing work that matters. Every day grieving people receive text messages from us, based on their loss. And if they have friends and family who want to help, but aren't sure what to say or do, we send them text messages too. Because grief is hard, but it's a whole lot easier when we have people by our side.

Post a comment

Next Grief Coach selected for Emerging Ventures Day at this year's End Well Symposium.